• Goal: To become an AT, MD, and/or PD in a Top 20 market.

Action Plan: To continue to use my networking skills to work with industry heavyweights--not only to make connections for future gigs, but also to help develop my skills as an air talent and as a programmer.
 
• Goal: To make the station I'm at #1 in its target, and secondly, #1 12+.

Action Plan: First and foremost, to follow upper management's plan for growing the station. Secondly, to study competing stations to find their weaknesses and exploit them. And finally, to use research tools (such as trade magazines and MMR) to research what works at other stations--and try to implement the findings to my station's advantage.
 
• Goal: To help the people I work with become better at their jobs.

Action Plan: To remain positive in the face of adversity; to never let internal problems reach the other members of the airstaff, the rest of the station, or the listeners; and to help others meet their goals as requested.
 
• Goal: To help the station meet its non-programming goals without affecting the on-air product.

Action Plan: To help develop non-traditional revenue ideas--including such things as a station website and station newspapers, magazines, and/or newsletters--as well as helping to develop added value for clients without sacrificing air resources and sound. Also, to use research sources to help develop these plans.
 

• Goal: To make the station #1 in its target, and #1 12+.

Action Plan: To study competing stations to find their weaknesses and exploit them; to use research tools (such as trade magazines and MMR) to research what works at other stations--and try to implement the findings to my station's advantage.
 
• Goal: To help develop the airstaff to its full potential to advance to the next level.

Action Plan: To have regular aircheck meetings with the staff to help jocks develop themselves, as well as helping them learn to prep, and plan so that they might advance to the next stage of their careers.
 
• Goal: To make the station top-of-mind.

Action Plan: To be very, very visible. Have the station vehicle in every local parade and at every local event. Make the station the first radio outlet charities call when they need help, and then, to come through for them. Send out press releases to local media and trade publications trumpeting our successes.
 
• Goal: To promote station harmony, avoiding the little conflicts that infect otherwise successful stations.

Action Plan: To plan plenty of social events. Put in place a system for resolving conflicts between departments. Have a zero-tolerance policy for in-fighting and backbiting. Promote a family atmosphere and make the station a fun place to work--which will make the station more successful as a whole.