Call 0171 820 8511 for seminar details
How prepared are you for the increased competition and the lucrative opportunities for freelancing in the future? How effective are you at standing out from the growing numbers of freelancers competing against companies, or winning new clients? Success as a freelancer is getting tougher. Competition amongst freelancers is hotting up as more people choose or get forced into independent self-employment. Without doubt there are many freelancers who are suffering. In March 1998 we published the first nationwide survey of the opinions and experiences of freelancers towards self-employment. The survey contained much good news, but it also showed that up to 40% of freelancers in some fields feel as though they "are living on a knife edge" now, and 57% of freelancers are concerned about their long-term future. In today and tomorrow’s freelance marketplace, being good at what you do is no longer good enough. You need to know the best and most cost effective ways to target and contact potential clients - the top 10 problems experienced by freelancers are dominated by marketing and sales issues. This one-day seminar provides the opportunity for you to share and assess your ideas with other freelancers as well as discovering new approaches which will help you. Personal Message From Roy Sheppard If your results are falling short of your expectations – now is the time to do something different. Learn new ways to attract business – break out of your existing patterns. I urge you to consider attending this seminar if you are not satisfied with your results and circumstances as a freelancer. This one day seminar will give you the tools and ideas to help you secure your share of future business. Please read the testimonials from past delegates. Most of them are freelancers just like you who have significantly increased and even doubled their annual earnings following their attendance. Perhaps it will do the same for you. "If you continue with the same behaviour, you will continue to get the same results." * Figures taken from the Nationwide Freelance Survey of freelancers, practitioners and consultants 1998 (the survey was conducted in accordance with MRS guidelines and SPSS was used for data analysis, all figures shown are subject to +/- 5% error) How You Will Benefit By Attending This One-Day Seminar Practical and designed specifically for freelancers, this seminar is packed full of proven business and income generating ideas which work. It also draws on the experiences of the 400 freelancers who took part in the nationwide study, sharing with you the successful strategies, leading practices, and lessons learnt by individuals in some of the toughest markets. Some of the ideas are stunningly simple and many past delegates describe them as truly transformational when put into practice. Just one of these ideas could help you attract high paying, high calibre clients and customers within days or even hours of attending this seminar.
By the end of this day you will be armed with a collection of freelancer specific ideas and the confidence to implement them. This will lead to increased choices, higher income and more/better work. We KNOW this stuff works. And it can work for you. All you have to do is come along. Who Should Attend? This course is devoted to the needs of all independent consultants, self-employed freelancers, and practitioners. Past delegates have included freelancers with many years’ experience as well as those in their first years. And if you are thinking about going freelance, this seminar is a MUST. This one day course will provide you with what you need to know in order to make an informed decision about your future. Our Guarantee To You If by lunchtime on the day of the seminar you do not feel it is worth your time or money – we will give you a FULL REFUND – no quibble, no fuss. We want you to benefit from attending – so let us take all the risk so you don’t waste your hard earned cash. How can we offer this deal? Well, we know how good the seminar is. And to date, no one has ever demanded their money back - one day it will probably happen and we’ll feel ‘gutted’! What if for whatever reason you can’t attend? No problem. Things happen and we fully understand – you can still receive the full refund, simply inform us before lunchtime on the day of the seminar. You Can Only Win With This Deal Bring Your Questions And Your Concerns The average total of business years experience at this freelance seminar is about 200 years. The interactivity during the lively afternoon session draws on this knowledge and practical experience. Group exercises are designed to help delegates solve specific business problems. Dozens of creative and profit generating ideas and strategies will be shared with you to improve your results. Your concerns and problems will be addressed there and then. If they require further research, Roy will contact you with suggestions or answers shortly after the seminar. Free Workbook You will receive a workbook in which to write notes and ideas. This workbook includes invaluable additional information including a collection of results producing phrases for your letters, written agreements and much more. You will be able to refer to this workbook in the future as a source of instant ideas. About Roy Sheppard A freelancer since 1984, Roy knows at first hand the challenges and problems of freelancing. For many years he was a TV newsreader for the BBC in London. Today he is engaged as a consultant to some of the biggest and best consultancies in the world. His clients include; Arthur Andersen and Price Waterhouse Coopers as well as Hewlett-Packard, 3i plc, Lloyds TSB, Logica and British Telecom. As a business speaker he has delivered keynote speeches all over Britain and Europe. He is the author of 3 books. His most recent is "Your Personal Survival Guide to the 21st Century". This book describes in detail how wide ranging changes in society and the workplace are affecting us all, and provides clear and practical advice for readers who dare to think about and influence their futures. As founder of The Freelance Centre in 1996, he has consistently demonstrated his commitment to helping freelancers achieve better results. Talk To Roy Before You Register If you have any questions about the suitability of this seminar for you, please feel free to call Roy Sheppard on his personal direct line 0171 793 7962. Tax Deduction For registered self-employed freelancers this course is a tax deductible expense. Refer a Colleague and Receive a Cash Benefit Who else do you know who would benefit from attending this one-day seminar? Receive an additional £10 cash for each freelancer who attends and stays for the duration of the seminar. Simply fill in the ‘referred by’ section of this brochure with your own name, photocopy it and pass it on to other interested freelancers. If the person you refer books by phone ask them to mention YOUR NAME at the time of the booking. Another Valuable Benefit for Delegates Every freelancer who registers for this seminar will be offered inclusion in the Freelance Directory on our website. Reach millions of potential clients via the Internet at NO cost to you. You don’t need to be ‘wired’ to the Internet to benefit from this offer. Freelancers tell us they have been offered business from this Directory. Audio Programme For freelancers who are unable to attend these seminars, The Freelance Centre has produced a six part audio cassette version of this seminar. Studio recorded and narrated by Roy Sheppard himself you can benefit from the key ideas and ‘freelance system’ from home. It can be purchased by mail order. It costs £49.95 (plus £3 p&p). Testimonials "This seminar is a must for anyone who is a freelance or is thinking of becoming one. You will realise that all your doubts and concerns are shared by everyone else, and come away with so many good ideas, that you will never find yourself stuck down a blind alley again! I have been freelancing (reasonably) successfully for seven years … Too many courses are built on theory, but you know where you are with Roy as he has been there himself. No hype, no bullshit, but sometimes a little close for comfort! Word of mouth recommendation is meant to be the most effective form of advertising. I am encouraging every freelance I know to book on Roy's next seminar as a matter of urgency! Imogen Matthews "Three months after attending … I have achieved some remarkable results from following the marketing strategies you revealed ….Basically my commissioned work has trebled. I now find myself in the enviable position amongst my fellow Photo Journalists of being constantly booked with quality well paying ongoing work. Thank you so much. Your well researched marketing gems are exactly what talented, yet impoverished Photo Journalists need to turn their freelance careers around." Paul McBride Photo Journalist "I am writing to say how much I enjoyed the seminar. Enjoyment is one thing - but I really felt that I got an enormous amount out of the day on all levels...the actual day was packed full of 'goodies'. I have been a freelancer for almost 12 years..... After attending the seminar I found myself raring to go and really looking forward to finding new clients and catching up with previous customers. I do not usually write letters like this - I often mean to after a particularly good seminar but never get around to it. See the difference attending your course has made! I am sure that prospective freelancers would benefit enormously by attending one of your courses." Annetta Powell, Travel & Tourism Consultant "Excellent. Inspirational! Condensed what seems a complicated and daunting and sometimes depressing topic into a simple, systematic and positive experience." David Wood, Financial Analyst "I have to say that it was possibly the most useful course I have been on for some time - it certainly gave me confidence as I begin a freelance career." Paul Heinrich, Consultancy, Writing & Research "Your seminar was without doubt the best, the most useful and relevant short course I've ever had the good fortune to attend.. Thank you so much for sharing all those comprehensive, practical and effective ideas with me! I am putting what I learned into immediate effect. I've been enthusing widely ... I want everyone to be in on them!" Mitch de Faria, Photo Journalist and Copywriter "Roy Sheppard has refined a multi-purpose tool-kit of ideas, skills and systems which are essential to the freelancer. ... very well balanced and catered for the emotionally battered as well as the hardened battlers" Gordon Loncaster, TV Presenter and Scriptwriter "It was a great opportunity to meet like-minded people and to discuss the problems (and potential problems) that we all commonly have. Your ideas will, I'm sure prove immensely useful (as well as profitable) in the future." Julie Buck, Marketing Consultant "I was very impressed by the whole day and thought your approach to the audience and the subject was very effective. You achieved this wonderful blend between giving lots of practical advice whilst making it practically feasible." Peter Morris, Lawyer "Being more focussed and professional, with clear goals, will help me be more positive about the future. For me, the most concrete result from attending the seminar has been to re-focus attention on the need to look again at my direction and USP." Stephen Bartlett, Marketing Communications Consultant "I am more confident about fully understanding exactly what I can offer a client and being comfortable discussing money/fees." Mark Hobin, Designer "Great seminar! There was a lot of material to cover and a lot to take in, but I have to congratulate you on managing to hold my attention through the day, especially since I had a particularly heavy Friday night! So, how have you helped me and what changes am I going to make? Well, for a start I think I will reassess my costings, since I am undercharging for my services in general. …The great thing following the seminar, I actually woke up this morning feeling enthusiastic about the week ahead for the first time in a long time!" Siobhan Brownlow, Graphic Designer I feel inspired, confident and charged with energy... I am ready to sit down and work through my Three Step Business Plan before getting out there and launching my new freelance career. I have practical tools for marketing myself.. Thank you for a superb day - it really did deliver what it promised." Pauline Eyre, Voiceover "The seminar gave me lots of inspirational ideas. In fact I was awake literal at the crack of dawn the next day forming plans and at my word processor by 7am! I had been approached by a client to do some consultancy work and I really was struggling to see how to approach it. Now, thanks to your seminar, I know." Sabina LA Brown, Professional Secretarial Services "Excellent. Packed full of useful tips and confidence building information. I wanted to come away focused on the business side. I did. Things have gone mad since the seminar - you really got me going! I took a deep breath when I went to see my first main client and got a much higher daily rate than expected. This was due to the extra confidence your course gave me." Paul Mason, Licenced Trade Consultant "As you would expect Roy, you are a natural communicator. The content was practical advice based on experience. Unlike many presenters of their ideas, skills success etc there is no arrogance in you. You are clearly not on an 'ego trip'. You have a strong desire for everyone to succeed. I most definitely came away with plenty of confidence to have a go and a month later I still feel the same." Robin Smith, Finance & Management Consultant "It felt like coming home to my freelance family! I would recommend this seminar to any freelancer, whether new or experienced, to discover the biggest secret - that the future is freelance. It enhanced my skills and confidence in believing that the freelance lifestyle is more than a 'stop gap', it's a happier, less stressful, more profitable way of life." Anne Nash, Marketing Consultant "It provided telescoped experience. I learned pitfalls to avoid and positive steps to take. Marketing tricks valuable. A fellow delegate asked me how long I'd been freelance. I told her it was my first day. "Ah" she said, "A virgin". Eric Meijer, Trainer "Congratulations on a superb seminar. What an excellent job. Everyone I talked to was amazed at what you packed in and the relevance to them." Monica Esslin, Trainer "I have been struggling for a year to draw the useful threads from the past into a package. This seminar has given me the tools to complete the plan, and more important, the execution of it." John Wall, Management Services "For the first time in 4 years, I was given guidance and advice - of course it is a bit daunting to recognise the mistakes that I have made. Also, reassuring to realise I am not entirely alone on this!" Serena Martin, Advertising, Research & Sales Consultant "Very good. relevant, sensible, proven, practical information delivered professionally with good level of audience involvement and some technique practice. "Bottom line; thanks for a thoroughly enjoyable and useful day which gave me what I wanted - the impulse to stop circling and move off in a straight line! John McIntyre, PR & Management Consultant "The seminar brought me up short. I was clearly charging too little and had been afraid to raise my fees, in case the work dried up. The seminar gave me much food for thought about my attitudes to work and money. It has inspired a total rethink about how I market myself and how I organise my working life. I certainly didn't ask for my money back at the interval." Sue Spenceley-Burch, PR Consultant and writer About the Freelance Centre In August 1996, "The Secrets of Successful Freelancing" seminar was featured in The Sunday Times. It generated about 3,000 letters from readers. Since this time it has become the only training and advocacy group aimed exclusively at helping freelancers to improve their business results. In 1998 we published the first Nationwide survey into the attitudes of freelancers in Britain. This survey has provided The Freelance Centre with the most detailed and up to date information on freelancing in Britain today. It is available for £32.95 including postage and packing. 134 pages A4 format. Seminar Fee and Registration Price £112.80 including VAT, teas, coffees and a sandwich lunch. £10 discount for delegates who book 30 days before the date of their choice. Seminar Hours. Registration and coffee is from 9am, for a start at 9.30am. Lunch 1pm (your ticket includes a sandwich lunch) with coffee breaks. Finish time 5pm. How to Register today By phone call us on 0171 820 8511 By fax Complete and fax this coupon to 0171 793 7962 By post Return the completed registration form to: The Freelance Centre, Suite 2, 170 Kennington Park Road, London SE11 4BT, England Please copy and fax back this Order form |
Roy Sheppard delivering "The Secrets of Successful Freelancing" Seminar, in London, England
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