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SectorAnalysis.com

Todd L Morris

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Comprehensive Stock Analysis by Sectors and Industry Groups

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Sectors

Welcome to SectorAnalysis.com, a source of original research and analysis that correlates fundamental economic data and charts with technical analysis of individual equities broken down into sector industry groups. SectorAnalysis.com seeks to overcome the asymmetrical nature of market intelligence. Perceptions are often skewed by marketing, public relations, media outlets, bank and broker analyst recommendations; including accounting inconsistencies, that often leave investors caught off guard when news of the "accounting surprise" or "S.E.C. investigation" is finally pubvlically disclosed. SectorAnalysis.com offers investors and portfolio managers a more sobering valuation for equities and underlying corporate assets. Corollary resistance and support boundary values define the potential price range for unpredictable negative or positive news events and offer a quick evaluation of opportunity costs. Critical risk/reward ratios are calculated to optimize timeliness for entering or exiting a stock position within a known trend or trends . A minimum Risk (loss) /Reward (return) ratio of 1:3 is prerequisite for the SectorAnalysis.com buy and sell discipline. A ratio of 1:1 is considered gambling. For the sake of these postings entry prices for trades are established using the closing ask price on the day a stock is posted. The "Current Price" is based on the closing ask as of the last page update on December 24th, 2001. Long term (60 month) Resistance and Support values are currently being used and take into consideration the precipitous economic downturn and current recession. Note: this page is not updated every day. From time to time new stocks are added.

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Stops MUST be employed to minimize losses and maximize profits. Risk / reward parameters are determined before funds are committed to the market. Know your investment goals and objectives beforehand. Time + Target = Reaching Your Objective. Note: entry stops [stop loss] and profit protective trailing stops! Effective stop management results in a constant cash position bias.

November 12th, 2001

*** GAP DOWN AT THE OPEN! PVN stops out @ 3.02, Nov. 15th, (2.62 l.o.d.) for a high % point loss of -.52

Sector: Credit Services

Long
Turn Around Trade

Long Term - Resistance 65 / Support 2.00

Entry Stop @ 3.25

Time Frame			Ends		Potential Volatility	Price Target	Risk/Reward
6 Month			May 14th, 02		Moderate	12.50	1/4 *

Symbol	Company Name	Entry Price	Current Price
PVN	PROVIDIAN FINANCIAL	3.54	3.02 (2.87 close)
Business Provides credit card lending services to over 17 million customers in the U.S., U.K. and Argentina.
Insider Buying Mixture of non-open market buying and selling at pre-collapse prices. Some outright selling took place prior to collapse as well.
Website providian.com
Analysts Comments Long term turn-around possible if help from influential Goldman Sacks is forthcoming. Candidate for low priced portfolio. Pending class action lawsuit against Providian on behalf of investors who have seen share prices "ugly down deep" negative drag.

1:4* Risk/Reward not reflective of a potential gap down!!

October 3rd, 2001

*** GAP DOWN AT THE OPEN! EK stops out @ 32.50, Oct 24th, (28.55 l.o.d.) for a point loss of -1.48

Sector: Photographic Equipment

Long
3 WEEK SWING TRADE

Long Term - Resistance 93 / Support 32.50

Entry Stop @ 31.50 32.0033.25

Time Frame			Ends		Potential Volatility	Price Target	Risk/Reward
3 WEEK			October 24th, 01		Moderate	37.50	1/3 *

Symbol	Company Name	Entry Price	Current Price
EK	EASTMAN KODAK CO	33.98	32.50 (30.71 close)
Business Film and paper, cameras and projectors; commercial imaging.
Insider Buying Light buying in the high 30's, well above 32.50 support level.
Website KODAK.com
Analysts Comments Looks to rebound here. Long term positive turn-around.

1:3* Risk/Reward not reflective of a potential gap down

For Friday, July 20th, 2001

JNJ short stopped out August 13th at reset stop for a loss of -.75c

Sector DRUG

Short
Short Re-entry

48 Month - Resistance 54 / Support 27

Entry Stop @ 56.50Reset Stop @ 56.0055.5055.20

Time Frame			Ends		Potential Volatility	Price Target	Risk/Reward
1 Month			August 20th, 2001		MODERATE	49.5	1:3 *

Symbol	Company Name	Entry Price	Current Price
JNJ	JOHNSON & JOHNSON	54.49	55.70
Business Fourth largest US Drug company. Manufactures a broad range of health care products for sale internationally.
Insider Selling Last attempt to short failed as stock rallied beyond where insiders got out adding about ten points into and beyond recent stock split. Now what? LLY, MRK reporting earnings.
Website Johnson & Johnson
Analysts Comments Johnson & Johnson share price often stalls out after crossing the upper 50 day Bollinger Band. Perhaps this is a good opportunity to visit John Bollinger's BollingerBands.com website for a timely review of this important technical chart.

*1:3 Risk/Reward not reflective of a potential gap up

For Wednesday, June 27th, 2001

IBM short stopped out July 12th at the open (105.90) for a two week gain of +7.62

Sector Computers

Short
Recession Play

48 Month - Resistance 120 / Support 45

Entry Stop @ 118.65 Trailing Stop @112.00@111.00@105.25

Time Frame			Ends		Potential Volatility	Price Target	Risk/Reward
1 Month			July 27th, 2001		MODERATE	99.5	1:3 *

Symbol	Company Name	Entry Price	Current Price
IBM	INTL BUSINESS MACHINES	113.52	103.85
Business Largest manufacturer of computers.Provider of microelectronics, networking, and software information services worldwide.
Insider Selling The $113 level was considered a "good" price (to sell) by a number of insiders.
Website IBM
Analysts Comments Even I.B.M. has to cut back in a Recession. Another adrenalin rush might take the stock back up to test 120 resistance, but not likely. On the risk side, a full blown recession could cut IBM by half; especially if layoffs are announced.

*1:3 Risk/Reward not reflective of a potential gap up

June 21st, 2001

*** STOPPED OUT @ 34.65 June 26th***

Sector: Conglomerate

Long
"Take Over" Re-Play

Long Term - Resistance 54 / Support 36

Entry Stop @ 34.65

Time Frame			Ends		Potential Volatility	Price Target	Risk/Reward
6 Months			December 21st, 01		HIGH	46	1/5 *

Symbol	Company Name	Entry Price	Current Price
HON	HONEYWELL INTERNATIONAL	36.75	36.75
Business Diversified technology and manufacturing.
Insider Buying Light buying in the mid 30's. Confirmation of support at 36.
Website Honeywell
Analysts Comments Low risk entry for a likely takeover candidate.

1:5* Risk/Reward not reflective of a potential gap down

Tuesday, April 12th, 2001

*** STOPPED OUT @ 1.40 intraday July 10th***

Sector: Food

Long
Recession/ Turn-Around Play

Long Term - Resistance 18 / Support 1.00

Entry Stop @ .85Re-set Stop Loss to .95 1.05 1.10 1.301.40

Time Frame			Ends		Potential Volatility	Price Target	Risk/Reward
2 Years			April 12th, 2003		LOW	8.5	1:8 *

Symbol	Company Name	Entry Price	Current Price
CQB	CHIQUITA BRANDS INTL	1.78	1.44
Business A leading international marketer, producer and distributor of quality fresh fruits and vegetables and processed foods, including 'Chiquita' brand bananas.
Insider Buying Good
Website Chiquita
Editors Comments Up until the last few years this was a $12 to $18 stock. The "banana trade war" beat the company down huge. It could take a couple of years for a potential turnaround for this name brand with the easing of EU trade policy and a Bush Administration.

*1:8 Risk/Reward not reflective of a potential gap down

February 2000 Analysis Selections

March 2000 Analysis Selections

Sectors

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