The Four Keys to Success & Satisfaction
as a Lifestyle Entrepreneur
• In Memory
• Acknowledgements
• Preface: Why I wrote this book
Section One:
Introduction — Appreciating the Big-Vision Small Business
Contributions of Small Business to Society | David vs. Goliath | What is a Big-Vision Small Business? | Creating a Big-Vision Small Business | Common Priorities and Issues | Twelve Priorities of the Big-Vision Small Business | Pursuing Big-Vision Values While Meeting Real-World Challenges |Tips for Communicating Your Business Ethics
Section Two:
Key #1 — To Live Large, You Have to Vision Big
The Vision | My Experience With Ivy Sea, Inc. | How Does Vision Differ From Mission and Core Values? | Why You Must Reflect Upon and Articulate Your Vision | Personal vs. Organizational Vision | A Reflection on Where We Spend Our Time and Energy | Profile: The Value of a Clear Vision and The Cat Doctor | Planning: Why Don’t Small Business Owners Plan? | Beliefs About Planning | Approaches to Visioning and Planning | Working From Your Own Standards | Tips for Communicating Your Vision
Section Three:
Key #2 — There’s More Than One Way to Define Growth
Pathways of Transformation | Which is Better: Large or Small? | Moving From Growth to Transformation | Transformative Business Journeys | Longevity: The Journey of Arctic Travelers | Resolve: The Journey of AIRS International | Redemption: The Journey of San Francisco Renaissance | Renewal: The Journey of Shelby Designs & Illustrates | Emergence: The Journey of Ummelina International Day Spa | Departure: The Journey of Ann Zalek and Back Fence Publishing, Inc. | Evolution: Our Journey at Ivy Sea, Inc. | Creating a Personal Definition for Growth | What Other Business Owners Say About Growth | Tips for Communicating About Transformation
Section Four:
Key #3 — While Whom You Know is Important, It’s How You Treat Them That Counts
About Right Relationships | Golden Rules for Right Relationships | Fostering Right Relationships With Employees | Getting Off on the Right Foot: The Interview | Maintaining Right Relationships With Employees: Orientation, Roles and Goals, Communication, Performance and Recognition, Ending Relationships | Fostering Right Relationships With Customers | Right Relationships Begin Before the Sale | Building Right Relationships With Clients: The Importance of Common Expectations | Maintaining Right Relationships With Clients: The Importance of Attention to Detail, Leaving Things as You Find Them and Getting Feedback | When Parting Ways is the Right Choice: Why Client Relationships Deteriorate and Taking Action on Troubled Client Relationships
Section Five:
Key #4 — To Live From the Source, You Can’t Let the Well Run Dry
About Wisdom, Mastery and Business | Faith in the Marketplace: Old or New Trend? | Where Religion and Work Meet | The Need for Meaning in the Workplace | Common Mindset Challenges in Small Business: Money and Risk, Competition, Success and Failure, Time and Balance | Wisdom and Mastery Practice Options
• Notes and Bibliography & Reading Guide
• Index
• About The Author and Ivy Sea, Inc.
The above Table of Contents is for the hardcover edition of Big Vision, Small Business (October 2001, Ivy Sea Publishing). Look for an updated, revised paperback edition in the Fall 2002 from Berrett-Koehler Publishers.
