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![[logo]](logo6.jpg) STATEMENT OF PURPOSE:
Scenic Virginia, Inc. is an organization formed to protect, preserve and enhance the
scenic beauty of the Commonwealth of Virginia. Its principal activity is to inform the
public of the economic, social and cultural benefits of highway beautification, scenic byway
designation and sign control. Scenic Virginia promotes and sponsors programs to encourage
natural beauty in the environment, to enhance landscapes, to protect historical and cultural
resources, and to improve community appearance, with emphasis on the enhancement of scenic
approaches to cities and towns. Representatives from Scenic Virginia speak before
appearance commissions, garden clubs, governmental agencies and other individuals and
organizations interested in preserving and enhancing visual resources. Scenic Virginia
further supports and coordinates the efforts of geographically dispersed groups that share a
common goal of protecting scenic beauty and preserving the public's investment in its highways
and other public places.
Scenic Virginia concentrates its efforts in three areas:
First: Scenic Virginia encourages the establishment and preservation of scenic
road systems. Its goals are to designate all eligible roads as Virginia byways; to protect
vegetation and viewsheds of existing Virginia byways; to establish consistent requirements for
signs along scenic byways; to advocate specific setback, greenbelt, and landscaping requirements
for scenic byways; to establish state standards for alterations to scenic byways; and to
encourage property owners along scenic byways to protect their viewsheds.
Second: Scenic Virginia encourages the adoption of local sign controls in
cities, towns and counties to reduce the number of billboards in the state and limit their size
and height. It promotes an expansion of the logo sign system to aid travelers and explores
ways to purchase nonconforming billboards. It develops data for localities and advertisers
seeking alternatives to billboards.
Third: Scenic Virginia promotes highway beautification. New businesses,
residents and tourists are all drawn to attractive communities. Scenic Virginia advises
communities on how to become more attractive, advocating flexible highway design, the use of
design guidelines for gateway corridors into cities and towns, and the use of design guidelines
for business districts. It promotes the use of landscaping on Virginia's roadways,
suggesting the planting of native material where possible. It encourages aggressive litter
control measures and discourages obtrusive outdoor lighting.
Virginia's scenic resources are steadily being eroded. Scenic Virginia is the
organization, the collective voice, advocating the protection of those resources.
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