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ADVERTISING EXPERT ROLODEX


CHILDREN, SCHOOLS AND ADVERTISING

1. Center for the Analysis of Commercialism in Education
School of Education
P.O. Box 413
Milwaukee, WI 53201
Phone: 414-229-4592
FAX: 414-964-4209
Email: alexm@csd.uwm.edu
http://www.uwm.edu/Dept/CACE/
Contact: Alex Molnar, Director

CACE is an academic center housed at the University of Wisconsin, Madison. It is directed by Professor Alex Molnar, author of Giving Kids the Business: The Commercialization of America's Schools, The Construction of Children's Character, and Changing Problem Behavior in Schools. CACE provides educators, policy makers, and the public with information about the nature and impact of commercial activities in schools for the purpose of promoting thoughtful educational practices and sound public policy.

2. Center for Commercial Free Public Education
1714 Franklin Street, #100-306
Oakland, CA 94612
Phone: 510-268-1100
FAX: 510-268-1277
Email: unplug@igc.org
www.commercialfree.org
Contact: Andrew Hagelshaw, Senior Campaign Director

The Center provides support to students, parents, teachers and other concerned citizens organizing across the U.S. to keep their schools commercial-free and community-controlled. The Center was founded in 1993 amid an outpouring of resistance to Channel One, a 12-minute TV program comprised of ten minutes of info-news and two minutes of commercials.

3. Center for Media Education
1511 K St. NW, Suite 518
Washington, DC 20005
Phone: 202-628-2620
FAX: 202-628-2554
Email: jeff@cme.org
http://tap.epn.org/cme/
Contact: Jeff Chester, Co-founder

The Center for Media Education promotes the democratic potential of the electronic media through public education, research, policy analysis, and outreach to the press. Some of the Center's current projects include: children's television, cable, telecommunications policy, and advertising to kids on the Information Superhighway.

4. Children and the Media Program Children Now
1212 Broadway, 5th Floor
Oakland, CA 94612
Phone: 510-763-2444
FAX: 510-763-1974
Email: children@childrennow.org
http://www.childrennow.org/

Children Now is a nonpartisan, independent voice for children, working to translate the nation's commitment to children and families into action. The Children and the Media Program works to improve the quality of images for and about children in the news and entertainment media. Children Now hosts an annual conference of media industry leaders, children's advocates and academic experts on such issues as television's portrayal of ethnic groups, its influence on gender roles, advertising and the media's impact on children's values.

5. Children's Advertising Review Unit
845 Third Avenue
New York, NY 10022
Phone: 212-705-0114
http://www.bbb.org/advertising/childrensMonitor.html

A division of the Better Business Bureau's National Advertising Division, the Children's Advertising Review Unit (CARU) provides a mechanism to safeguard responsible advertising to children, support voluntary self-regulation within the children's advertising industry and promote truthful, accurate advertising to the nation's youngest consumers. The Children's Advertising Review Unit reviews advertising directed at children under the age of 12.

6. Commercial Alert
1611 Connecticut Ave. NW
Suite #3A
Washington, DC 20009
Phone: (202) 296-2787
Fax: (202) 833-2406
gary@essential.org
http://www.essential.org/alert/
Commercial Alert helps families, schools and communities defend themselves against the excesses of advertising and commercialism. It seeks to protect children from corporate exploitation -- particularly corporate advertisers that invade the schools, or aggressively market to children harmful products such as violent entertainment, junk food, alcohol, tobacco and gambling.

7. National Institute on Media and the Family
606 24th Avenue South, Suite 606
Minneapolis, MN 55454
Phone: 612-672-5437, 1-888-672-KIDS
FAX: 612-672-4113
Email: dwalsh@mediafamily.org
http://www.mediaandthefamily.org/
Contact: David Walsh, Director

The Institute is a nonprofit resource center for research, information and education about the impact of the media on children and families. The Institute seeks to help parents and other caregivers understand media's impact on children so that they can make appropriate choices. Director David Walsh is a psychologist, educator, family therapist, and a leading authority on family life, parenting, and the impact of the media on children, especially brain development. He is the author of Selling Out America's Children and Designer Kids.

8. Zillions Research Center
Consumers Union
101 Truman Ave.
Yonkers, NY 10703
Phone: 914-378-2550
FAX: 914-378-2916
Email: baecch@consumer.org
Contact: Charlotte Beater, Director

Zillions, the kids magazine from Consumers Union, helps kids eight and up question and evaluate the barrage of products, claims and commercial pressures directed at them. It's the antidote to the 'gimmes,' helping kids see past the hype and think before (or instead of) buying. Zillions magazine is only one of the Center's efforts in this area - it is also involved in related school programs, web activities, and research.

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