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What place is there for ethics and values in business? by Roy Sheppard Suppose you are the European VP of a global company who brings in an outsider to literally ‘rip apart’ you and your bosses in front of 400 of your most important business partners. You know some of the issues will be difficult and there is a risk of personal humiliation and even retribution from superiors. Obviously you would have to be a fool to go ahead with such an approach. Would you do it? Peter George of Bay Networks did so in Monte Carlo recently. Why? "We have an internal set of ‘True North’ values which we all had a hand in creating. These values do not shift but remain constant and demand straight talking, facing up to business challenges and going past the point of pain. In short, it means doing the right thing regardless of short term consequences." Honesty like this requires supreme courage. Most people don’t have it. Fear, internal politics and pressure to deliver short term results moulds the behaviour and therefore the values of too many organisations. How many companies espouse the concepts of ‘customer care’ but only ever speak to customers in the last few days of a financial quarter? Do your staff feel the need to tell occasional ‘white lies’ to cover up a business problem or to finalise an important deal? What are they most afraid of? In these days of ever sophisticated performance measurements and increasing monthly targets, who could blame anyone for protecting their jobs by being just a little bit ‘unethical’? Few managers actively encourage dishonesty or deception but routinely turn a blind eye to practices which help their department ‘make the numbers’. What areas of your business operate in this way? This collective collusion represents the true personality and values of your organisation - not those carefully crafted words of the company mission statement, kept in the dust free zone of your chairman’s desk drawer! The most enlightened leaders realise that you can no longer say one thing and do something else. You can’t claim to be ethical when you pay bonuses to individuals for ‘sharp practice’ (even if you choose not to know exactly how they do it!). The most successful companies in the future will be those which create an environment whereby staff are rewarded for ethical behaviour. Indeed, there is growing evidence that the best people choose not to work with unethical organisations. Ethical and successful individuals know that it takes years to earn integrity but only moments to lose it. Keeping and attracting the best people is fundamental to the success of any business. What values, if any, would need to change in your organisation to retain your most trustworthy and value driven staff? And what do you stand for? By the way, Peter George has been rewarded by his superiors. Roy Sheppard has produced a step-by-step audio course on how to build a profitable network of contacts through networking and referrals. Called Roy Sheppard's Network to Win it can be ordered safely and securely on-line. This is what people say about the material. "Not only was Roy’s networking presentation excellent, it made a significant impact on the whole way we approached our business contacts. We used the systematic approach during Spring this year that has already brought us new strategic partnerships, inspired new products and improved our business prospects." Tina Mason, CEO, Business Excellence Training "...an excellent evening…participants gave the event a very high rating both for enjoyment and education. I was delighted that the session struck exactly the right balance with what was a difficult audience having a wide range of experience and combining both internal and external attendees." Marc Gillespie, Partner, Arthur Andersen , England"After 19 years in the conference business this talk is the only one I have seen which provides tangible results by the end of the conference. By getting people talking, you can see business coming out of the event." Geoff Leon, Presentations Director, AVE Presentations , Which of these would you like the most?
If your work involves building relationships with people - you need this. The ideas packed into this programme will turbo- charge your professional and social success.
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